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CSPAN
Dec 25, 2012 8:00pm EST
on. that was their message and that was not a bad message. >> you also told mike allen of political that you did nothing to the romney campaign emphasized that. >> i don't think they flushed him out enough. you have to be fully dimensional. it is not like any other office. people have to know who you are. they have to feel comfortable with who you are. whatever message you build, it has to be built around your biography and it has to be compelling. the romney campaign spent at least 90% of the money in the primary on negative ads and never spent time flushing it out, and developing a portrait of who romney was. after he won the rock -- after he won the nomination, we expected them to do that and create stronger sense among the american people as to who he was. they never did that. that left an opening. >> i want to talk more about the election campaign. let's stick with the chronology. you talked about the mid a tarrative -- the mets narrative. >> i think it is important. the iop and my basic approach to politics is rooted in the belief that it is more than just a game of tactics, s
Search Results 0 to 1 of about 2 (some duplicates have been removed)